A fleeting What Ho!

So many days since I’ve made an appearance at Scribbly Scraggly. I’ve found a human hand that holds on to mine, in the meanwhile, and have seen some more of the mundane, some more of the extreme, and some more of the wonderful.

No details will suffice. It has been a good journey, with much to learn, much to laugh and smile at, much to clutch at in disbelief, much to repine, brood and snivel over. In short, life has not changed much, but a pang has been fulfilled, new ones supplanted for some old, and new abilities and inadequacies uncovered. Debt of thanks to the Almighty is pending as usual, for it has been a worthwhile journey, and None but the Almighty could have conjured it up for a girl, a woman, a stray of fortune, a queen of gumption

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Reaping a rich harvest of rewards from the crop of modern writers - my takeaways from Times LitFest Bangalore 2019

I was at the #TimesLitFestBlr, and my thoughts got thoroughly piqued. It all started with my crashing in Devadutt Pattanaik’s badinage with Shobhaa De. Here was someone who has made mythology and legend come alive for this generation. Kind of on the lines of what C. Rajagopalachari did for my generation, if for no other parallel. I entered into the spirit of things by asking a question of Anand Neelakantan if he ever bothers to be politically correct. And he said no. It’s impossible to be PC. For someone who created a whole fleshed-out story on the mythical character of Tara, the wife of Vali and Sugreeva according to the Ramayana, twisting words around to not really put too fine a point on anything wouldn’t have been too tough. But he chose to give it up and say what he really wanted to. It isn’t surprising that he got young Indians to start reading up on the nitty-gritty of Indian mythology through his forthright narrative style. Despite the sweltering way that Bengaluru gets ...

Tips to hunt for the right job overseas Moving abroad to work is exciting. It is your chance to experience exciting city life in a new country, sample their work culture and social customs, all the while earning money in the local currency. For most immigrants, the exchange rate is a promising one as it offers an economic advantage over the home currency. Travel, cuisine, novelty in every daily activity, and access to a high-quality life – what’s not to like? The path to applying for a job overseas is not a straight one. There are procedures to be followed and precautions to be taken. Here are some sure-fire tips that every applicant has to follow so that he or she can navigate the uncertain terrain of applying for jobs in another country. 1) Be as hands-on as possible: Sure, hire a consultant in your home country or an overseas one. But be in the loop and find out as much as possible about the process to be followed and each step in detail. 2) Start early: Begin early – if poss...

buying something - a perspective from an NRI's marketer

Indians are lovers of beauty and utility. To them, a high-involvement purchase decision is not only one that uses logic but channels emotion as well. A good purchase is one that continues to give joy while delivering functionality for the consideration put in. Conditioning of several generations, mainly governed by household economy, has been drilled into the Indian consumer. To claim a share of the taxpayer’s wallet, the value provided by a product is paramount. Indians famously seek to ‘repair and reuse’ as opposed to ‘use and throw’. The Indian diaspora largely remains true to this idea while mulling over a purchase. They seek to gain lasting value. The fillip of value lies in an item reminiscent of the motherland – one that smacks of the flavours, tastes, and the colourful heritage that India signifies. Uniquely Indian items – and they are many – have historical, religious, or nostalgic significance for non-resident Indians. Linking a product’s features and benefits to ...

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